Nestled within the historic Ex Lanificio Pria, the Proteggi Italia Style Center in Biella seamlessly bridges our rich textile heritage with modern technical innovation.

Housed in one of the region’s most iconic 19th-century wool mills along the Cervo river, this inspiring location embodies centuries of craftsmanship, artistic refinement, and textile excellence. Biella’s legendary tradition in high-end fabric manufacturing provides the ideal backdrop for our design team to research, prototype, and refine state-of-the-art materials.

Here, historical industrial architecture meets advanced design methodology, allowing us to combine

 timeless Italian aesthetic sensibility with functional engineering.

Positioned at the heart of Italy's premier textile district, our Style Center draws constant inspiration from local expertise and cutting-edge material science. This facility is dedicated to exploring new textures, high-performance weaves, and innovative protective solutions for our line of products.

It stands as a testament to our commitment to craftsmanship, creative vision, and Italian manufacturing excellence.